Content Strategy is the little-known twin sister of Strategic Planning.
It is the most important part of the process of website and web app build and renewal.
Content Strategy gives you control over your content at all stages: From how your brand is represented, to your messages, workflow, resourcing, and maintenance. It is the most essential element of content-heavy projects, and will stop you from under-estimating the impact of content on your digital project.
Late content is not a minor aggravation. It is, according to many, the number one reason for late project delivery, and it negatively impacts the bottom line.
~ Richard Sheffield. (Source.)
If Content Strategy is not part of your project, make it so: Contact us today.