Content Strategy is the little-known twin sister of Strategic Planning.

Content Strategy gives you control over your content at all stages: From how your brand is represented, to your messages, workflow, resourcing, and maintenance. It is the most essential element of content-heavy projects, and will stop you from under-estimating the impact of content on your digital project. It also helps you understand how your non-digital projects fit into your content plan.

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Late content is not a minor aggravation. It is, according to many, the number one reason for late project delivery, and it negatively impacts the bottom line.

~ Richard Sheffield. (Source.)

If Content Strategy is not part of your project, make it so: Contact us today.

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