Here are 4 things you might consider exempt from your publication’s exclusion rules:
1. A case that wouldn’t normally fit your audience, but that has a small aspect that you know would prove absolutely compelling to your readers.
2. A personal photo of you (or someone else) in what is clearly a personal situation of some kind, but that gives you the ability to answer a burning question for your market.
3. Brag points because you won (or almost won) the nation’s top honours/awards/certification/some other thing that instantly lifts your credibility, and is related to your core topic.
4. Quietly dumping on a competitor because of a fact that you learned that puts you ahead of the game.
Point 4 sounds really nasty, right? It doesn’t have to be. Your mind has just gone there all on its own, and that’s all on you!
If it’s a mystery to you about how you might do this quiet competitor dumping, I’ll let you in on a secret:
It’s easier when your clients do it for you when they talk about their decision‐making.
We can talk about that in more detail when you book your case study, which you can do at: