Comedy character Alan Patridge thinks he’s brilliant, and that his ideas are brilliant. He does some frankly ridiculous things though. Here’s what you can learn from him.
When you chase your readership by thinking like a major media outlet, you lose your competitive edge. Make no mistake: Uniqueness is a selling point.
We show you how your business publishing is just like Nightmare on Elm Street — and how you can improve it.
Setting a quality standard for your business publication might sound like a bridge too far. But if you don’t, how do you know whether what you’re doing is any good? Hm?
One of the most undesirable jobs of them all is actually the most valuable.
Books are not business cards. They are saleable products that can (and ought to) make you money. Why would you give them away? Here’s an illustration about how it can go wrong.