The moral is that you, as the executive in your business, have an obligation to understand exactly what you’re spending your money on, and how it’s working for you.
Most people see the gigantic world of “content” as an expense designed to get sales. Very few see it as just doing their goddamned jobs.
A true story about publishing the death of a celebrity, then realising that your information was wrong… plus how it was rescued. It wasn’t pretty.
The exclusions I’m talking about are the rules you establish that force you to exclude material from your publications. Whenever I suggest it, I often get a barrage of questions.
Learn how your law firm can create sticky clients, who are on your books long‐term. This seminar is only open to members of ALPMA, and eligible non‐members.
When you forbid yourself from chasing certain things, you find yourself eating the most incredible, tasty yield. This story tells you why.