Just a quick post to let you guys all know that my Create Sparkling Copy short course is now available. This course will take you through the fundamentals of creating awesome copy. You’ll learn about planning, audiences, purpose, and getting the words right. Best of all, you will learn about the principles of review and continuous improvement. […]

Tags: copywriting, course, free, online
Filed under: Copywriting Resources

When you start a business blog one tends to get all excited about what to post. There are so many options! The question is, what are you going to focus on? While the best, and most successful, blogs focus on one niche topic, be wary of limiting yourself. It’s all well and good to stick to limitations […]

Tags: blog topics, business blogs, writing blogs
Filed under: Copywriting Resources

Knowing your audience is essential. You don’t want to miss the mark with how you pitch your message. Especially if that message is designed to make money. Allow me for a moment to pull a quote from a book that I rather enjoy going back to, Writing in the Workplace, by Jo Allen: Numerous well-meaning workplace writers have seen their efforts […]

Tags: audience, business copy, copywriting
Filed under: Copywriting Resources