When you are considering a new project for your business, it is vital to allow enough time for the creation of copy. Business projects involving copy come in many forms. Some may include: Marketing projects, like print brochures or flyers, internet strategies, and various forms of advertising Internal documents, like manuals, form letters, and so on Documents you […]

Tags: business copy, time, workplace writing
Filed under: Copywriting Resources

I’m sure you won’t deny that email is an important method of communication. We’ve all had instances where emails got lost at the other end, or where we have lost emails ourselves. While you can’t stop this happening if your recipient gets hundreds of emails each week, you can at least work to catch their […]

Filed under: Copywriting Resources, How-to

Nobody likes to talk about spelling. We’ve all been made to feel like crap by school teachers because of our poor spelling. It sucks, but spelling really is important, because it reflects on you. You only have to think to all of the advertising, websites, CD sleeves, DVD covers — or anything else — you’ve seen that’s had a spelling […]

Tags: copywriting, spelling
Filed under: Copywriting Resources