This is a guest post by the very awesome SEO Ninja, Judd Exley, from Jex Analytics. It’s a well known tenet that in SEO, ‘Content is King’. Unfortunately, to many this means that by simply reworking the same parts of the English language into a mishmash of ‘legible’ wording, they can create ‘content’ for their clients’ websites. What that […]

Tags: keyword stuffing, keywords, SEO
Filed under: About Copywriting

If you’ve read my About page, you’ll know that my background is in editing… mostly. That’s not to say I’ve abandoned it — far from it. Copyediting, in my experience, takes someone with a good editorial eye. What you get, when you bring a copywriter into your life, isn’t just a good writer. Sure, you want someone who can get […]

Tags: copywriting, editing
Filed under: About Copywriting

You might not think it’s such a big deal how you post links on your site. Think again. Over the years there has been a big movement in online readability and usability to get away from a usage of ‘click here’, in posting content online. To a large extent I agree with it, especially when you are posting links to other […]

Tags: click here, conversion, usability
Filed under: About Copywriting