There’s an absolutely mind-boggling amount of information online about copywriting. Everyone, it seems, wants to be a copywriter. And for those who want to hire copywriters, many have no idea where to start. Just a word of caution: keep your head screwed on. Trusting information online is a big issue. Back in the day, when we all had […]

Tags: copywriting, information, online, searching
Filed under: About Copywriting

All good copywriters work on an hourly rate, or a project rate (which is, in any case, based on an hourly rate). I’m no different. But if you Google copywriting rates, what you’ll often see is an encouragement to pay only on a measurable scale, such as per word, or per paragraph. Copywriting is difficult work, and […]

Tags: copywriting, outsourcing, rates
Filed under: About Copywriting

By Kay Smoljak of Clever Starfish I’m a web developer and a small business owner. In my day-to-day work I do a lot of writing — emails, proposals, client instructions etc. And without being overly smug about it, I think I do a pretty decent job of making my communications clear and professional. However, there are some kinds of writing I do that I’d like […]

Tags: editor, happy client, testimonial
Filed under: About Copywriting, Testimonials