There are two very important cards that you need in your deck. These are (a) Style Guides, and (b) Tone of Voice Guides.
You have Homiolexigraphicophobia: A fear of writing similar words. Welcome to group therapy. By the end of our session, you will be cured. Read on.
Creating and managing your content after you already have a strategy to build on is easy, once you know some key tips. Read Brutal Pixie’s Top 8.
If you remember the rise of social networking, you will remember the days when people were literally syndicating content. They would post a blog, and certain plugins would literally syndicate it through multiple channels. It was all hands-off. Facebook pages were like your website but just on Facebook; LinkedIn was similar; Twitter was the same (though(…)
In getting your website built, have you considered all of the services you might need? Search Engine Optimisation (SEO), copywriting, editing, relationship marketing, social marketing, how you’re going to stay up-to-date… There is so much to do! So much to consider! Worse still, people seem to be everywhere. They’re on Twitter, LinkedIn, Tumblr, Pinterest, Yelp,(…)
When you work in an office-style environment — let’s take a call centre as an example — much of your internal communication will be by email. Many senders need action from emails: action that they don’t get. Cue frustration, workplace stress, and unnecessary worry. Here’s how you can fix this problem.
The company intranet is by now fairly ubiquitous. But when you put one in place without investing in staff training (and re-training), you will spend hours tweaking, wondering, and fighting battles.
Here are five of the greatest dangers of skimping on that investment, and what you can do about them.
How my shopping relates to your outsourcing. Why wouldn’t you outsource those parts of your work that cause you additional time, stress, and worry? It’s worthwhile thinking about, because when you break it down, what is really stopping you? Perfectionism. And that can be your undoing.
If you want your thesis professionally edited, I have tips for you. Tips on not annoying your editor. Remember, your editor has the power to fire you as a client, if you are obnoxious, or if your work is appalling. As you may know, it is now a recommendation that students get their postgrad theses professionally edited. I have(…)
I’m sure you won’t deny that email is an important method of communication. We’ve all had instances where emails got lost at the other end, or where we have lost emails ourselves. While you can’t stop this happening if your recipient gets hundreds of emails each week, you can at least work to catch their(…)