Email newsletters are one of the greatest ways of keeping you in constant contact with your clients and your audience. But they are easy to do badly. Besides a good, branded template, you want an enjoyable email campaign, to keep people reading. Here is how to do just that. 1 — Give your readers valuable and interesting content What you […]

Tags: e-newsletters
Filed under: How-to

One thing that many people worry about is that they “don’t know grammar”. Are you one of them? Here is why it’s a silly thing to worry about. The truth is, writing freaks out a lot of people. There are many reasons why. Sometimes it’s because of worries about spelling. Sometimes it’s because ‘being a writer’ is fairly specialised. […]

Tags: copywriting, grammar
Filed under: How-to

I pulled the title from a key phrase that appears in searches to my site again and again and again — which explains its poor grammar. So I figured that I’d give these people something that might be along the lines of what they’re looking for. Brutal writing. Here are three ways you can make your writing brutal: ruthlessness, […]

Tags: copywriting, editing, how-to
Filed under: How-to