Some jobs you take on as a copywriter have occasional odd tasks. Like with one of my projects, for which I had to chase copyright permissions and licenses. The project, which I will be blogging about sometime down the track, is to move my client’s work from ‘print’ to ‘online and interactive’. Not an easy task. It’s called Kicking […]

Tags: copyright, Kicking the Dust
Filed under: Projects & Launches

Those businesses that cater to a high-end or very niche market often have websites with stunning or luxurious design. While looks are important, it’s the content that’s going to make them really solid. Enter Zoo Studio! These guys are animal art photographers and they do amazing work. They have a beautiful website, and I was fortunate to be […]

Tags: copywriting, editing, WordPress
Filed under: Projects & Launches

One of my most recent projects was a full website of copy for Richard Timpson Solicitors and Migration Agents, who are based in Mackay QLD. It was a brilliant challenge: to get rid of the legalese, introduce some friendliness, and bring the copy to life. Bringing a website’s copy out of the mire of legalese and into Plain English […]

Tags: legalese, new site, plain english, process
Filed under: Projects & Launches