The CLE program we’ve designed for 2017 – 18 focuses primarily on Professional Skills and Business Skills. Each session runs for 1 hour, which is the minimum requirement for 1 CLE point across Australia and New Zealand. The program includes 7 webinars between November 2017 and March 2018. It gives you the skills to create effective, strategic marketing content, and […]
Our next book Brilliant Blawgs: A playbook for creating & maintaining strategic blogs that clients & prospects love will be released on 1 December. By pre-ordering it you’ll get copies at $25 instead of the usual $39 per copy. Loading… Creating a sustainable, effective blog for your law firm isn’t hard. But doing it well, in a way that supports your corporate strategy […]
Marketing strategy and content strategy aren’t so different. In fact, they have an almost identical process. The difference is in the detail. Read on to learn how and why they vary.
When law firms get busy, publishing (and its related, unseen tasks) falls off the radar. Paradoxically, they’re the things that keep you moving. This article gives you 5 tips for handling it while also being busy.