You run a tight ship and value the quality that you provide. So how do you deal with it when you boss wants to bring in a cheap contractor to do your marketing work? This article gives you some answers. SUMMARYTime to readCategory5 minutesExecutive trainingTL;DR:Amateur content destroys brandsEven great writers aren’t great with strategyProfessional bring a range of skills […]
Our next book Brilliant Blawgs: A playbook for creating & maintaining strategic blogs that clients & prospects love will be released on 1 December. By pre-ordering it you’ll get copies at $25 instead of the usual $39 per copy. Loading… Creating a sustainable, effective blog for your law firm isn’t hard. But doing it well, in a way that supports your corporate strategy […]
Marketing strategy and content strategy aren’t so different. In fact, they have an almost identical process. The difference is in the detail. Read on to learn how and why they vary.