Prevent Running Screaming Syndrome: Give your customers just one thing

'Heroes' by merick.fightBoredom. Used under a Creative Commons License. The original is at http://www.flickr.com/photos/53756369@N07/

When you provide a digital service to a customer whose business is not a digital service, it’s very easy to give them Running Screaming Syndrome. Don’t do this to your customers. You need to empower them instead. Picture this: your customers start well, but they hit a wall Very often, a business’s communication strategy falls […]