‘Oh dad. I just saw the most amazing car, and in it was a super hot chick!’
My sister laughed when she told me this, an excerpt from a conversation with her boss about something her boss’s son said to him.
The chick in the car was my sister. She’s a beautiful woman. But she’s not what you’d describe as a “hot chick”. She’s in her late‐30s, her hair’s losing its colour, she works in agricultural supplies.
But the car?
Her new car is a black Mustang.
It’s just dreamy.
When she was looking for the car of her dreams (which this Mustang happens to be), she spent a ridiculous amount of time doing her homework. By the time she was at the point of even talking to a seller, she knew every model, all the specs of every model, every available car in her state, how much every car was selling for, and whereabouts they were. She knew her budget.
And she knew that she was unusual.
You see, not many buyers of muscle cars are women who are so into the vehicles that they know exactly what they’re after.
Even fewer buy in cash. The result? Her bargaining power was intense — intentionally (she’s a saleswoman by trade). She got this incredible car for $45,000.
The Triton utes that fill the roads in her home town go for thirty thousand more than her Mustang.
Yet she’s the only one driving one. What gives?
The reputation of a Mustang precedes it. They have a certain look, a certain feel. They are so rare on the roads (where she lives, anyway) that people assume that they are out of reach, so they don’t even look at them.
They’d rather get into hock for a workhorse ute than buy a head‐turner.
My sister is now the most‐looked‐at woman in her town. Men think she’s the most desirable piece of ass out there, because her car is insanely gorgeous.
And she spent way less for it than their wives did on their new Commodores, and she isn’t in any debt as a result.
This inspiring little story is designed to make you realise that doing something different is powerful. But it’s only powerful when you know what you’re doing.
It’s the kind of power that you get when you take your time to do your homework, know what time and money you can spend, and the reasons why you’re publishing what you’re publishing.
Building an effective business publication — from blogs to newsletters — is the first place that benefits.
If you’re interested in learning how we do this kind of thing, you might want to consider joining our ranks of thought leaders who get us to write their material.
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