This month I had the good fortune to connect a client with a better service provider for his needs.
When I did, he thanked me for my professionalism.
It got me thinking about how ‘professionalism’ is such a nothing, personal perspective. It’s highly subjective, and expectations on what constitutes professional conduct rarely align from person to person, even when there is a formal body to oversee it.
In many industries — including ours — there just isn’t an ethical standard. The ethical standard is optional, and what standard you follow depends on what society you choose to join.
Industries like Law live and die on their professional conduct rules. But it doesn’t stop people from flamboyantly disregarding them anyway.
Professionalism in publishing is something to decide has ‘a shape’. What is your shape for it?
If you follow the rules of any professional society, you’ll already have an idea. But if you don’t, how do you demonstrate it?
And, more to the point, how do you build a subjective, nothing concept into a product? In such a way you can look at it with a group of people, and everyone will express something about its professionalism? Tricky, huh.
I ask you these questions because they’re the kinds of questions you need to be asking of yourself.
The one type of content that allows you to demonstrate your business’s professionalism is in a case study. The reason it works? Someone else is defining it; not you.
Our deal on them expires in a few days.