If you want a copywriter to come to the table and code things, chances are you are missing out on something more important: this person’s ability to create content strategy.
In getting your website built, have you considered all of the services you might need? Search Engine Optimisation (SEO), copywriting, editing, relationship marketing, social marketing, how you’re going to stay up-to-date… There is so much to do! So much to consider! Worse still, people seem to be everywhere. They’re on Twitter, LinkedIn, Tumblr, Pinterest, Yelp,(…)
The focus of SEO has gone from search engine optimisation to end-user relationship building. And the best person to build that relationship is you.
Your website has to be an extension of you or it isn’t going to work. This is about how I learned to stop the agony and take my own advice.
How my shopping relates to your outsourcing. Why wouldn’t you outsource those parts of your work that cause you additional time, stress, and worry? It’s worthwhile thinking about, because when you break it down, what is really stopping you? Perfectionism. And that can be your undoing.
I’ve been quiet for what feels like absolutely ages. In reality, it’s only been a couple of weeks. And what a big couple of weeks. My parents arrived, to help my fiancé and I move house. When they arrived, Dad announced that his father had died the previous morning. Throughout the week (Dad leaving early for obvious reasons), we(…)
Just a quick post to let you guys all know that my Create Sparkling Copy short course is now available. This course will take you through the fundamentals of creating awesome copy. You’ll learn about planning, audiences, purpose, and getting the words right. Best of all, you will learn about the principles of review and continuous improvement.(…)
Knowing your audience is essential. You don’t want to miss the mark with how you pitch your message. Especially if that message is designed to make money. Allow me for a moment to pull a quote from a book that I rather enjoy going back to, Writing in the Workplace, by Jo Allen: Numerous well-meaning workplace writers have seen their efforts(…)
The humble old media release often goes by the bye in these days of social networking and internet marketing. But it still has its place, perhaps more than ever, in the digital age. Hang on, I hear you say. Media release? For what, a newspaper? Well, let’s think. Newspapers are one (depending on your business). There are(…)
If you read the last post here, you’d know that poor spelling reflects poorly on your business. (And hopefully learned a trick or two to avoid this problem.) And so, the reverse is true: that good copy is good public relations. Good copy goes well beyond the niceties of spelling, grammar and punctuation. It is an(…)