If you want a copywriter to come to the table and code things, chances are you are missing out on something more important: this person’s ability to create content strategy.
In getting your website built, have you considered all of the services you might need? Search Engine Optimisation (SEO), copywriting, editing, relationship marketing, social marketing, how you’re going to stay up-to-date… There is so much to do! So much to consider! Worse still, people seem to be everywhere. They’re on Twitter, LinkedIn, Tumblr, Pinterest, Yelp, […]
Your website has to be an extension of you or it isn’t going to work. This is about how I learned to stop the agony and take my own advice.
Knowing your audience is essential. You don’t want to miss the mark with how you pitch your message. Especially if that message is designed to make money. Allow me for a moment to pull a quote from a book that I rather enjoy going back to, Writing in the Workplace, by Jo Allen: Numerous well-meaning […]
The humble old media release often goes by the bye in these days of social networking and internet marketing. But it still has its place, perhaps more than ever, in the digital age. Hang on, I hear you say. Media release? For what, a newspaper? Well, let’s think. Newspapers are one (depending on your business). […]
If you read the last post here, you’d know that poor spelling reflects poorly on your business. (And hopefully learned a trick or two to avoid this problem.) And so, the reverse is true: that good copy is good public relations. Good copy goes well beyond the niceties of spelling, grammar and punctuation. It is […]
Nobody likes to talk about spelling. We’ve all been made to feel like crap by school teachers because of our poor spelling. It sucks, but spelling really is important, because it reflects on you. You only have to think to all of the advertising, websites, CD sleeves, DVD covers — or anything else — you’ve […]
Local company PDM Contract Grading recently refocused and rebuilt its website. I’m proud to have been the copywriter for the whole site. The PDM Contract Grading website is built on static html pages. In today’s age of using Content Management Systems like WordPress, this is slightly unusual. The difference is that these guys don’t have […]
… is always about yourself. It’s no secret that many people hate talking about themselves, much less writing about themselves. This is why writing About pages on websites is such hard work. Writing pages about what your business offers is not that hard, if you have a clear idea about what you provide. It’s when […]