Good website content is not about SEO. It’s about a content and communication strategy that underpins a customer’s brand. As people who work in the digital space, we have a responsibility to re-educate our customers and focus on the reasons why they do what they do.
This is a guest post by the very awesome SEO Ninja, Judd Exley, from Jex Analytics. It’s a well known tenet that in SEO, ‘Content is King’. Unfortunately, to many this means that by simply reworking the same parts of the English language into a mishmash of ‘legible’ wording, they can create ‘content’ for their clients’ websites. What that(…)