Businesses often build a marketing strategy, but there is one arm they frequently forget: publicity. Publicity, or public relations, can be as valuable to you as anything else. Maybe more, because it’s free! Here are five tips to get you started. 1. Build a publicity database and communicate with your list wisely A good publicity database, or […]

posted by brutalpixie
Tags: copywriting, PR, resource
Filed under: How-to, Marketing

Writing text about yourself or your business is difficult because nobody likes talking about themselves. The good news is that your text shouldn’t be all about you or your business: it should be about your reader. Confused? These five reasons why good text focuses on your reader will help. 1. You are an expert but your reader is not If […]

posted by brutalpixie
Tags: copywriting, marketing, PR, readers
Filed under: How-to