Media releases: why and how (the exciting, non-​scary guide)

The humble old media release often goes by the bye in these days of social networking and internet marketing. But it still has its place, perhaps more than ever, in the digital age. Hang on, I hear you say. Media release? For what, a newspaper? Well, let’s think. Newspapers are one (depending on your business). […]

Five publicity tips for business

Businesses often build a marketing strategy, but there is one arm they frequently forget: publicity. Publicity, or public relations, can be as valuable to you as anything else. Maybe more, because it’s free! Here are five tips to get you started. 1. Build a publicity database and communicate with your list wisely A good publicity […]