Content Strategy and Value Stream Management

Value Stream Management helps us to identify where we are wasting effort, time, materials, money, people, and inventory. The tools, derived from manufacturing, are designed to add value at every step.

Useful Copywriting Resources #2 —

The second in my occasional series of useful copywriting resources is This site was put together by an entrepreneur and internet marketer in Mexico, and it is absolutely jam-packed. I love it because it contains: articles on everything! Blogs, basics, techniques, tips, and hints about persuasion tools for analysing your work (and, as he(…)

Copywriting collaboration: the beauty of Google Docs

One theme that will recur here from time to time is that of collaboration. Because most of my clients are interstate, I work nearly exclusively online — and therefore collaborate mostly by email and by phone. But there is a simple tool that tons of people forget about: Google Docs. I’m a big fan of good collaborative relationships, whether I’m(…)