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Episode 16: Four years, four lessons
Happy birthday Brutal Pixie! To celebrate four years, here are four lessons we have learned, that will help you create and manage content better.
Episode 15: How to become a fan of your audience, with Mike Michalowicz
Being human is about having a human experience, and online it means to really connect to others. In Mike Michalowicz's case, he tries to be a fan of his audience. But what does this really mean? And how do we spot human connection, really? Join us in this episode to find out.
Leticia Mooney nominated for 2017 Rule Breaker Awards
This year (2017) our CEO Leticia Mooney has been nominated for a Rule Breaker Award. It turns out that when you have a brand that breaks rules, people notice.
The Ultimate Step-by-Step Guide to Successful Blogging for the Legal Profession
This guide gives you the sequence, the templates, the resources, and the know-how, to make your law firm's blogging a success.
Episode 14: Having real conversations, with Simone Douglas
Conversations are critical to your ability to be human online. And nobody knows that better than Simone Douglas. Join us for a deep-dive conversation around the fascinating topic of being human: What it looks like, how we can embrace it, and what it means for our communication.
Episode 13: Walking the bleeding edge of Content Strategy, with Kristina Mausser
In this first episode of the new Pixie Podcast, we talk to content strategist, Kris Mausser. It's a deep-dive conversation that will really make you think.
Marketing strategy and content strategy use the same process
Marketing strategy and content strategy aren't so different. In fact, they have an almost identical process. The difference is in the detail. Read on to learn how and why they vary.
5 Simple tips for handling publishing demands
When law firms get busy, publishing (and its related, unseen tasks) falls off the radar. Paradoxically, they're the things that keep you moving. This article gives you 5 tips for handling it while also being busy.
New Mission statement reflects Brutal Pixie’s direction
Brutal Pixie's old mission statement gave us indigestion. This article explains why, and walks you through the creation of our new one.
How to disrupt your content without being disruptive
Is reorienting your law firm's content to be 100% customer-oriented too disruptive? For some firms it is. Learn how you can do it without disruption.
Content Valuation Seminar, 23 February 2017 (Melbourne)
Join Brutal Pixie's Director Leticia Mooney for her content valuation seminar in Melbourne on 23 February 2017. Learn how to assess real content value.
Investors want returns, you need strategy. What do you do?
If your investors are pressuring you to just output content, you don't have to give up on the strategy. You can take the middle road.
Blog Playbook for the Legal Profession: Blogging in your law firm
The Blog Playbook for the Legal Profession tells you what to do, step-by-step, right from when your blog is just a sparkle in your eye. Should you order yours? Read on to find out.
How to hack a strategic framework to underpin your content strategy
When you hack a strategic framework for your content system, you are choosing to use a reliable, known and tested structure for a critical element of your business.
The CEO’s Guide to Content Strategy
The CEO doesn't need to be familiar with the entire scope of a content strategy project. Instead, you need to understand progress, results, and outcomes.
How to track the financial value of your content
How do you track the financial value of your content? This article will show you how to do it manually, and gives you a FREE template to do it for you.
[MEDIA] Brutal Pixie’s founder talks to Short Press Magazine
Brutal Pixie has been set up specifically to target the legal industry. Why? Because, to put it simply – their founders says, “access to justice is important.”
Australian Lawyers Alliance 2016 National Conference Wrap-up
The Australian Lawyers Alliance National Conference was held 19-21 October 2016. Our Queen Pixie, Leticia Mooney, was a speaker. In[...]
Content Strategy Forum 2016: The Brutal Pixie Diaries
Part travel diary, part live blog, part event overview, this article is a continuous piece that Brutal Pixie pulled together for CS Forum 2016.
How to create win-win digital experiences in law that people love
Crafting digital experiences that improve your law firm and make customers happy sounds like an epic task. It is, but it's not hard. You can do it too.
International Legal Technology Association Conference 2016 – The Storify Story
The International Legal Technology Association Conference 2016 was held in August. The tweets are an awesome insight into what's coming for the legal profession. We collected them into a single story, so you can read them too.
How to get to your business’s intention (and why it’s important)
Your business intention puts not only your company, but your content, in a state of absolute clarity. Read on to find out how to create your own.
Takeaways from the Smart Law & Legal Tech Panel Event by LexisNexis at The Law Society of SA (23 August 2016)
The Smart Law legal tech panel event was held at The Law Society of SA on 23 August 2016. Hosted by LexisNexis it was a sharp insight into the law's future.
Part 2, Leadership: Content Strategy and your ISO 9001 system
In this article, you will learn how the leadership of the organisation in ISO 9001:2015 maps to your content strategy framework, and why it's important.
Brutal Pixie Academy launches soon – and gives you a way to win!
The Brutal Pixie Academy is our soon-to-be-launched online school. To celebrate, we're giving one lucky person the chance to win the first course for free.
Part 1, Context: Content strategy and your ISO 9001 system
In this article, you will learn how the context of the organisation in ISO 9001:2015 maps to your content strategy framework, and why it's important.
Episode 12 – Systems Versus Structure
In this episode, we look at the difference between systems and structure, and why efficiency doesn't always equal customer value.
What does a content strategist do?
Ever wondered what a content strategist does? You're not alone! Join us as we unpack the intricacies of each type of content strategist.
Episode 11 – The Content Strategy Risk Canvas
The content strategy risk canvas is a lean tool for surfacing risk. In this episode, learn how to use it[...]
Rediscovering the brutal playfulness of the Pixie brand
An open journal about rediscovering the brutal playfulness of the Pixie brand. It's really been about rediscovering my own connection to the company I started.
Episode 10 – Make Your Strategy Actually Fit (or the influence of cognitive bias)
In this podcast, Brutal Pixie highlights the influence that cognitive bias has on us - and cautions us against just[...]
Queen Pixie to speak at Content Strategy Forum 2016
Our very own Leticia Mooney has been announced as a speaker at the 2016 Content Strategy Forum to be held in Melbourne in October.
Strategy and social media at Australasian Lawyer
Is social media something that your law firm needs to be in? It depends. Brutal Pixie wrote an article for Australasian Lawyer on how to evaluate this.
Episode 09 – The Content Strategy Paradox, Contracts and Plain English
We look at content strategy paradoxes, by taking the example of contracts and plain English. Listen in to find out[...]
Episode 09 – The Content Strategy Paradox, Contracts and Plain English
We look at content strategy paradoxes, by taking the example of contracts and plain English. Listen in to find out[...]
How we use Scrum: Agile in a content strategy context
Agile is the buzzword of the age, and it has a specific meaning. In this article, we explain how we use and adapt Scrum for a content strategy context.
Content risk is bigger than you think
The scope of law when it comes to content risk is one big, hairy beast. We look at why it's so complex, and how to think about risks to your business.
What is content strategy?
In this article, we look at the question: What is content strategy? How is content strategy different from any other strategy? Read on to find out.
How avoid prosecution for misleading messages
Are you aware of how your communication could mislead or deceive your customers? Do you know where and how and[...]
2015 Performance – Full year metrics now available
Want to see how Brutal Pixie performed in 2015? Full performance metrics are now available. Read on to find out how to access them >>
How to calculate your customer focus
There is a simple way to calculate the customer focus of your content. This article explains how to work out your customer focus percentages. Read on >>
Structure versus Systems
What comes first, systems or structure? While we might think that the question has an obvious answer, it is reasonably complex. In this article we unpack some of the thinking around it.
Content Strategy Risk Canvas
Download your free copy of the Content Strategy Risk Canvas, and learn how it works.
Episode 08 – Things That Scare You
When you run an open business, and you hit a revenue dive, how open is too open?
How to make your strategy actually fit
The way to make your strategy fit well is not to take parts off the internet and apply them. We explain why cognitive bias may cause that method to fail.
Contracts and Plain English: A content paradox
Plain English contracts sound *amazing*. But just making the plain English version isn't as simple as you think. It is in fact a paradox.
Episode 07 – Workshop Game to teach Simplicity
In this episode the Queen Pixie teaches you a workplace training game called Simplicity Cups. Get the printable version at[...]
The things that scare you: Money and company transparency
The number one reason for business failure is lack of cash. So if your revenue drops, you have a a question to address: How open is too open?
Episode 06 – Can you assess content people?
Australia’s digital content skills shortage has resulted in a university offering a content marketing major. But how important is a[...]
Episode 06 – Can you assess content people?
Australia’s digital content skills shortage has resulted in a university offering a content marketing major. But how important is a[...]
Simplicity Cups: Workshop game for learning simplicity
Simplicity Cups is a game you can play to train your teams in applying the laws of simplicity. This is available under a Creative Commons license.
Sure, you need content people. But can you assess them?
How important is a formal content qualification if, as an employer, you don't have the ability to properly assess it?
Episode 05 – The 10 Laws Of Simplicity
Simplicity is something that many of us desire, but don’t always know how to create. This podcast introduces you to[...]
10 Steps to Simplicity: Creating simplicity is easier than you think
This article teaches you the 10 Steps to Simplicity. It will inspire you to start thinking about how you can apply it in your business - without struggling.
Episode 04 – Immersion, storytelling & user experience: Why you can’t rely on technology
In designing content experiences and stories, your goal should be to make the method as invisible as possible. An immersive[...]
Why should my Board think about information governance?
Information governance is a critical issue for boards of all organisations. But how should they do this? Let's have a look.
Immersion, storytelling and experience: Reasons not to rely on technology
An immersive experience is one that has no barriers. Yet we fail to create great experiences, or great stories. Let's look at what this really means.
Changing banks is a winning step for Brutal Pixie
Changing banks is something that you need to do if you are destined for B Corp certification some day. We talk about why changing has been a winner for us.
Episode 03 – Is Your Content Strategy Sustainable?
Sustainability is one element of content strategy that few people talk about. But for most businesses, it's the most critical[...]
Is your content strategy sustainable?
Did you think about how to make your content strategy sustainable? It is one issue with which companies tend to struggle.
02 – Teal organisations and your control issues
Where do you start when you want to grow a teal organisation? It turns out that it starts with you[...]
Thinking Teal will bring out your control issues
Where do you start when you want to grow a teal organisation? It turns out that it starts with you and your ideas about control.
Does your content innovation support your existing strengths?
Content innovation must flourish while it supports your existing strengths. If it challenges your capability, it won't last.
01 – Statements about transparent business
Making the decision to run an open and transparent business is difficult - and frightening! This episode, the Queen Pixie[...]
3 compelling statements about transparency
Brutal Pixie made the brutal decision to go transparent and open about business, effective 1 July 2015. Find out what this *actually* means.
National Native Title Tribunal sets new direction with the help of Brutal Pixie
Message architecture "puts the Tribunal’s vision of ‘shared country, shared future’ in context." Read what the National Native Title Tribunal wrote about our session.
Two WordPress plugins for better workflow & productivity
There are heaps of great WordPress plugins. This article shows you two plugins that improve your content workflow & lift your productivity.
Who is the weak link in your strategic chain?
In this article we look at the challenges facing how you achieve your strategic objectives. Is it you? How you communicate? Or your board?
If you choose to ignore accessibility, what are you choosing instead?
In the wake of Stella Young's death, we ask you whether accessibility is your default? Join us as we explore the reasons why accessibility is a big deal.
Good information management is more than a filing system
When you approach information management from a paper perspective, it becomes inefficient. Let's look at some of the trouble it creates.
How to avoid pain in website redevelopment
This article talks about why decision-making needs to be conscious in large digital projects. In it, we look at what[...]
Customer Journey Maps and your law firm: Why your content strategy needs one
Customer journey maps are an essential element of your law firm's content strategy. We look at what they are, why you need one, and how to use it.
We decided not to support Facebook. This is why
We decided Facebook is not a good cultural fit for us. When we communicated this to our customers, we received nothing but support.
Law Firms Must Simplify to Survive
Does your law firm appeal to the Common Man? How do you know that you are hitting the mark and staying relevant? Simplify, simplify, simplify
Startup Mindset, Enterprise Thinking: Tools as Repositories
We need to have content at the centre of our strategies, but it's challenging. Here is how to do it without having to build your own repository.
7 Ways to Disrupt Your Firm’s Communication Successfully
In this article we look at seven ways to disrupt your law firm's communication successfully. Many of them you can start doing today.
Hands-off approval is your way forward
Hands-off approval systems are a godsend for law firms and businesses with sticky roadblocks and difficult workflow.
How to Put Your Message Architecture to Work
Getting your architecture to work for you means being able to question your existing marketing materials. This is how to get started.
3 Things Law Thought Leaders Need
The holy grail of marketing is thought leadership. From a content strategy perspective, law thought leaders need three key things.
Law Firms and the Tradition Battle
'Tradition' and 'Innovation': A common messaging battle for lawyers. If you are serious about driving innovation in your firm, stop fighting.
How to make sense of “brand story”
You know you need your "why". You know you need to tell stories. But HOW do you tell your brand story? What does it it even mean? Read on and find out.
Content Strategy, Law Firms, and Innovation
The profession of law is ripe for technological innovation. But content strategy tells us that true innovation needs to disrupt law firm business models.
Why Your Legal Practice Needs Content Lifecycle Management
In few areas is the issue of content life-cycle management more important than in the legal profession. This article talks about why lawyers need it, and why it's so essential.
You Don’t Need a Website
Websites and social media are not the holy grails of successful business. Let's be rebels and look at why your website could be a waste of your time.
Content Strategy Tools: Workflow for Adaptation
Content strategy tools include some weird notions of tools. Workflow is one of them. It's not just a documentation tool, it is an active tool that helps your company adapt.
Content is not a piece, it’s a project in its own right.
When new projects are pitched, or planned, the "content" is usually slotted in as a piece, among other things. The reality is that "content" is a project in and of itself. You can also successfully argue that any digital project is at its heart a content project.
Content Strategy and Value Stream Management
Value Stream Management helps us to identify where we are wasting effort, time, materials, money, people, and inventory. The tools, derived from manufacturing, are designed to add value at every step.
Content Strategy and Workflow: Know the rules before you disrupt them
Content strategy workflow demonstrates how you work now, and gives you the ability to determine how best to improve on what you're doing.
Why do you need a compass rather than a road map?
Your message architecture is your compass. Road maps are great, but sometimes you can be looking at the wrong map. Read on to find out why.
Sorting out your message architecture is a big deal
Message architecture is difficult for people. And it's fascinating to realise that many founders do not go through the journey of envisioning the future.
[The Scrapbook] Tumblr’s Terms of Service… Plain English Style
Tumblr includes engaging, plain English summaries in its Terms of Service. It's very laudable - and probably everyone ought to consider doing the same.
Content, value, and reward: Age-old worker debates
Assessing the value of your content is hard. This article responds to Gerry McGovern's article about how content professionals are paid. Read on to see why.
One iconic brand, one new field: Content strategy and the internet iceberg
Everybody thinks that content strategy is restricted to online businesses and the digital space, vis: Internet. Not so. That, my dear, is an iceberg.
Case Study: From Optimisation, to Strategy
This case study is a real-life story from a recent job Brutal Pixie took on. It demonstrates why you need early management buy-in on all strategic work.
Nelson Mandela was Strategic: What can you learn from him?
The most strategic, visionary leader of our time was Nelson Mandela. His wisdom also applies to Content Strategy. In this post, we show you how.
The New Strategic Plan is Dynamic
At the start of 2014, make sure that you have a content strategy that is going to help you navigate dynamic waters with flexibility and energy.
Got Style? Inside are two things your branding needs.
There are two very important cards that you need in your deck. These are (a) Style Guides, and (b) Tone of Voice Guides.
Content Strategy: What is it, anyway?
"Content strategy" is a term that baffles people. You probably can't list its parts, either. Read on to find out everything that content strategy covers.
Your Fear of Talking in Circles is Giving You Writer’s Block
You have Homiolexigraphicophobia: A fear of writing similar words. Welcome to group therapy. By the end of our session, you will be cured. Read on.
How to Develop a Strategic Content Calendar
Learn what it takes to develop a strategic calendar based on an audit of your past posts, your business strategy, and a fully customised content ratio.
Secrets of Strategic Publishing: 3 Things You Can Do Today
The secret to business blogging is that being strategic is easy. Here are three key steps that you can do today, that will get you on the right track.
Internal strategy and front-line staff: Your business is a channel too
Your internal channel might be as fancy as a cork board in the kitchen, or magnets on the fridge. Wherever it is, make it work for you and your staff.
Plan it, Plan to Sustain It: Content strategy mirrors business growth models
Business growth models also apply to communication strategy. It's because growth, like audience engagement, requires a strategic approach.
Notes from the SouthStart Sessions: Leni Mayo, Founding Investor 99Designs
Leni Mayo's presentation on investment was sprinkled with golden advice for those looking to raise funds.
Notes from the SouthStart Sessions: Matthew Michalewicz, Founder of SolveIT
Matthew Michalewicz was an engaging speaker who talked to us about one of five actual measures of success: Goals.
Notes from the SouthStart Sessions: Jana Matthews, on ANZ’s Innovyz Start
Jana Matthews is one of the world's leading experts on business growth. Her presentation was all about how to ensure your business is going to grow.
Notes from the Startup Sessions: Peter O’Neill, Founder of AppMajik
Peter O'Neill shared what he has learned: and that is that small, lifestyle business is cool, and internationalisation is about being niche.
Notes from the SouthStart Sessions: Alan Noble on Failure
Alan Noble's session at SouthStart Conference 2013 focused on what his journey has taught him about failure. These are my notes from his presentation.
SouthStart Conference @ Festival Theatre, Adelaide (4 Oct 2013)
It's a good time to be an entrepreneur.
Define your “Why” and gain Karma points
Knowing why you do what you do gives your communication strategy structure, specificity, and meaning.
In Advertising: Barossa. Be Consumed.
The 2013 TV commercial advertising the Barossa gave us the impression that going there is... permanent.
The hardest text to write is about yourself
Writing `About` pages on websites is hard work if you hate writing about yourself. Here are a few tips to get you thinking of new ways around it.
How to make your writing short, sharp and shiny
The key to great content online is keeping it short. This post gives you some guidelines on how to be brief without sacrificing your style.
How to structure good web content
A small guide to writing better for a screen-reading audience.
Brutal Pixie provides content strategy to the legal profession. We specialise in working with difficult, complex, and specialist industries from law to engineering. It’s part of our mission to make communication human.
The services that Brutal Pixie provides include:
- blue ocean content strategy
- content writing
- copywriting
- user experience
- information architecture
- accessibility writing (so that screen readers sound like people, not machines)
- brand alignment
- continuous content deployment
- helping you to establish a publishing arm, with the right team.
To contact us, email hello@brutalpixie.com. Or phone +61 (0)8 8121 4134.
