Meal plans do some crazy cool things for your household, one of which is instantly reducing your grocery spend.
But they also reduce cognitive load, anxiety, wastage, and questions from the other critters in your house.
Among other things, of course.
So along this train of thought, here are 17 reasons you ought to do your content thinking up-front.
Think of it like a meal plan. Meaning: Specificity is important. You could write “steak and veg”, but what veg? What do you buy? What do you cook? What if there are no veg because you failed to get to the leaves and shoots? How much time do you need?
You get my drift.
Ok, here we go:
- You know exactly what is coming up.
- You can cross-reference the plan with your budget so you’re always on track financially.
- You can see immediately which elements don’t have to be created from scratch.
- You can see themes emerging that could be leveraged more effectively.
- You can see who has to be involved, and why.
- You know exactly where your time is going to go (and how long it’s going to take).
- You can reduce your spending, because you’re able to imagine a set of assets before you create them.
- You can see related gaps (email campaign but no landing pages? Newsletters with no designed outcome? Webpages that don’t relate to any other part of your site?).
- You can see where you’re off-message before you publish.
- You can predict the approval cadence so you create it in your favour.
- You know which pieces can be used as components and deployed in multiple instances.
- You can see opportunities you might have missed (hey these blogs would make a great ebook; why don’t we do this as a print mailing too; look, our clients in XYX would love to read/hear/see this).
- You can go shopping for additional assets and know precisely what to find or buy (new headshots, particular stock photographs, references, videos, links …).
- You can get the other creatures in your organisation to contribute 3 items that they’d like to see in the plan and why, giving them interest and ownership (and, thus, willingness to participate).
- You can do the maths on your plan to predict the return on your investment (will you still be hungry?).
- You can redirect all questions to the plan, and see how the next plan ought to change based on the questions it doesn’t answer.
- You can spot your dominant mode of thinking (general vs specific).
To this last point, I’ve learnt that creators find it really hard to be specific.
They’d rather put their work down to a talent, a flow of something “I just do”, rather than identify each tiny component.
I’m the same. I had to learn specificity in my workflow.
But if you haven’t gotten past that barrier on your own by now, you will never get past it.
This is why I am employed to coach people: They have to be pushed past that barrier in order to gain the benefits of specific thinking
Just one of those benefits is increasing their earning capacity and, as a natural result, their incomes.
Discover whether you’ve got the potential to be a content athlete: https://brutalpixie.aweb.page/content-athlete-coaching
Leticia “stop asking what’s for dinner” Mooney