Now, puppies, remember that when it comes to trust, consistency is key.
Ok, so here’s your list.
How many do you (could you) have in place?
- Create a guiding principle for your content. You could make this your over-arching intention, like “make people happy”, or “brutal honesty, always”.
- Change your tone or voice guide away from adjectives and into examples. “Do this, not this”.
- Never falter from your schedule no matter what, even if it means wearing errors later.
- Do what you say you’ll do. If you champion speed and effectiveness, but your business is slow or run on assumptions, you’ve just burned your trust. Bam!
- If you’re editing contributors, understand that your job is 90% coaching, 7% alignment-making, 3% editing.
- Train your staff in the deep nuances of trust, as I have with you this week.
- Build KPIs that include trust and loyalty ratings.
- Create an approval system that gets out of the way, rather than stands behind roadblocks.
- Never promote an offer unless your entire team is aware of the offer and how to back it up. Build focused training on your offer pipeline into every month.
- Allow individual personalities to shine, especially if your business relies on relationships. Your audience will follow their favorites. Good for them, good for you.
- Always have three to six months’ content ahead of you in your pipeline unless you’re 100% certain you can be reliable and effective on a shorter leash. One hundred per cent means, “you can demonstrate it reliably and consistently at a moment’s notice if asked to do so”.
- Enable lightweight methods. Video looks easy, but add lighting, captions, audio quality, editing, and you’ve got yourself at least a couple of days work. Or you can email a blog from your phone that then atomises automagically.
- Hold production meetings at least monthly.
- Include content production and publishing as an immovable item in your daily or weekly standups.
- Devise meaningful and painful consequences for people who hold up the train. Like, dock the pay of any leader whose approval slows your publication speed, or put the next team contributor on your equivalent of latrine duties for a week if they fail to submit on time. And always apply them!
- Outsource anything that is truly a struggle to get done. Contractors want your timelines to hold up. Or rather, the good ones do.
- Build content coaching into your team’s coaching pattern, for anybody who touches your production pipeline in any way.
- Teach your contributing team members how to build reputation and profile through their content, so they own it and become proud of it. Bonus: It’s a career enhancing move for them, which means they’ll love you more.
- Open a conversation with me to discuss your challenges and get up to three suggestions that may help, at https://zipmessage.com/leticiamooney.
Leticia “ops is everything” Mooney
PS. Operationalizing content is one of the things I love doing most. I currently have capacity for consulting in this area, so reach out early if you suspect help would be appreciated by your boss.