The process of creating and maintaining a production calendar might seem arduous, but when you see how you can use them?
It’s like looking into a goldmine.
You can leverage your production calendar by using it:
- To store all of your team’s ideas
- To make future content audits unnecessary
- To know what keywords you rely on way too much
- As a basis for researching future search keywords
- To capture data about content performance
- To build an index of links to your entire content landscape
- To understand who is writing the most in your organisation
- To understand the people involved in the greatest delays
- To know the length of your production cycle
- To discover patterns you wouldn’t have seen otherwise
- To spark off more ideas
- To begin the process of splitting topics into sub‐topics
- To begin the process of creating major assets like books
- To discover missed opportunities
- To build a case for increasing or decreasing your production
- To give marketing or content teams good handovers
- To see the pattern of your information architecture (if you didn’t build it up‐front like a conscientious content person)
- To begin mapping user pathways to your content (which means you can start applying meaningful dollar values to your content)
- To document your history
- To learn how better to mitigate publishing risk
- To begin mapping patterns of feedback
- To begin the process of turning every single asset into four more
- To become the God of content in your workplace.
Join our exclusive daily tips list
Learn how you can build incredible content, content marketing and publishing capability in your business, from set‐up to execution, by getting HRH The Queen Pixie’s daily emails. But be warned: They are daily and it’s a lot of email. Plus, she sells in every one. Are you strong enough to handle it?