The process of creating and maintaining a production calendar might seem arduous, but when you see how you can use them?
It’s like looking into a goldmine.
You can leverage your production calendar by using it:
- To store all of your team’s ideas
- To make future content audits unnecessary
- To know what keywords you rely on way too much
- As a basis for researching future search keywords
- To capture data about content performance
- To build an index of links to your entire content landscape
- To understand who is writing the most in your organisation
- To understand the people involved in the greatest delays
- To know the length of your production cycle
- To discover patterns you wouldn’t have seen otherwise
- To spark off more ideas
- To begin the process of splitting topics into sub-topics
- To begin the process of creating major assets like books
- To discover missed opportunities
- To build a case for increasing or decreasing your production
- To give marketing or content teams good handovers
- To see the pattern of your information architecture (if you didn’t build it up-front like a conscientious content person)
- To begin mapping user pathways to your content (which means you can start applying meaningful dollar values to your content)
- To document your history
- To learn how better to mitigate publishing risk
- To begin mapping patterns of feedback
- To begin the process of turning every single asset into four more
- To become the God of content in your workplace.
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