Here are 4 things you might consider exempt from your publication’s exclusion rules:
1. A case that wouldn’t normally fit your audience, but that has a small aspect that you know would prove absolutely compelling to your readers.
2. A personal photo of you (or someone else) in what is clearly a personal situation of some kind, but that gives you the ability to answer a burning question for your market.
3. Brag points because you won (or almost won) the nation’s top honours/awards/certification/some other thing that instantly lifts your credibility, and is related to your core topic.
4. Quietly dumping on a competitor because of a fact that you learned that puts you ahead of the game.
Point 4 sounds really nasty, right? It doesn’t have to be. Your mind has just gone there all on its own, and that’s all on you!
If it’s a mystery to you about how you might do this quiet competitor dumping, I’ll let you in on a secret:
It’s easier when your clients do it for you when they talk about their decision-making.
We can talk about that in more detail when you book your case study, which you can do at: