Going to the detail is the fastest way to level up your content practise.
What this means is understanding the nuances inside what it is that you do, so that you can make them more effective, more efficient, or even more productive. (Though, I hate the word productive; effectiveness is better!)
- Understand what detail means.
So often, people who assume that they’re ‘detail-oriented’ have very little capacity to see the detail in their own work. Detail doesn’t mean ‘task’. Detail means ‘every tiny action within a task’.
- Install RescueTime.
Yes, that’s an affiliate link. Yes, I use RescueTime. Yes, I’ve been using RescueTime for more than eight years. And yes, I think it’s amazing. Not only will it capture literally everything you look at on your computer or device, it will show you how much time you spend on them and it will categorise your time. Much content creation is research-heavy, but how much are you researching and how much are you just dribbling time away? This will show you. You can also install a screen recorder and record your screen all day long, for a whole week.
- Pay Attention.
You might think that you “write a blog post”. But what are the steps? How do you know what you’re doing? How do you know the structure? How do you know where to link to, how to plan, how to put images in? The minutiae are many. Watch them.
- Document every action you take.
This is truly a knowledge-capture method that works. It takes time, attention, and above all effort! But it pays off. For one entire week, write down every tiny little thing that you do. From opening apps to staring at the wall: EVERYTHING.
- Bring in a business analyst.
One of the benefits of a business analyst is that they’re fabulous at workflow capture, analysis and planning. If you don’t want to do the work yourself, or you don’t have time, bring in someone to do it for you. Of course, you then have to spend time with that person to enable them to do their best work. So it’s not a get-out-of-jail-free card. Just sayin’.
If you do all these things, you’ll be in a position to analyse what you’re doing, spot your double-handling, improve your methodology.
Without these things, you’ll be thinking on the surface.
And surface, my darling, ain’t gonna get you anywhere close to the improvement you’re after.
xx Leticia “process brain” Mooney