Most people see the gigantic world of “content” as an expense designed to get sales. Very few see it as just doing their goddamned jobs.
Do you know what your strengths are in marketing production? Content marketing is the buzz word of the day, but what does it really mean for what you create? [3‐minute read] Marketing production basics start with simple foundations Content marketing done right is well‐planned, well‐executed machine. There are many ways to do this. The simplest is […]
Time to read: 4 minutes 50 seconds | Advocate | Go back to the Post Sales capabilities, that’s what your writers need! This, as strange as it sounds, is great advice. In this article we will look at why this counter‐intuitive advice actually does make sense. You want your highly technical, capable writers to create engaging copy. But beyond writing training, you’re […]
Crafting digital experiences that improve your law firm and make customers happy sounds like an epic task. It is, but it’s not hard. You can do it too.
There is a simple way to calculate the customer focus of your content. This article explains how to work out your customer focus percentages. Read on »