Everything you think you know about publishing has been programmed. In order to be really successful at what you do, you have to find a way to break it.
Getting people to interview doesn’t mean that the tough work is in finding them. It’s in getting them to say ‘yes’.
There’s a Norwegian fairytale that I’m sure you’ve heard. It involves three persuasive goats, a hideous troll, and a bridge. Depending on your business, the subject matter experts in your organisation might be your hideous troll.
In this parable, you learn what happens when you start wanting visibility and fame, instead of sticking with what you need.
In Neil Gaiman’s amazing illustrated fairystory Stardust, Tristran promises a girl that he’d bring her back a star, in exchange for whatever she’ll give him. It’s the perfect parable for what happens when reality hits.
Scared people will behave in all kinds of strange ways. When it comes to your publishing activity, you must learn how to detect and deflect fear: It can sometimes be the only thing that saves your project.