When the chair of the ACCC came out this week and told us that news media struggles to pay journos, he gave me good reason to choke on my warm milk.
The moral is that you, as the executive in your business, have an obligation to understand exactly what you’re spending your money on, and how it’s working for you.
A true story about publishing the death of a celebrity, then realising that your information was wrong… plus how it was rescued. It wasn’t pretty.
The exclusions I’m talking about are the rules you establish that force you to exclude material from your publications. Whenever I suggest it, I often get a barrage of questions.
When you forbid yourself from chasing certain things, you find yourself eating the most incredible, tasty yield. This story tells you why.
Everyone scrambles to get clients when the economy gets rough. So why, then, do they stop doing the one thing that really helps? Let’s have a look.