Content marketing is equal parts publishing and distribution. You’ll run into trouble when you think that both functions fit the same role.
The hilarious UK comedy character Denholm Reynholm is a study in contrasts. And, just like him, so is your strategic content activity. Read on!
“Marketing” isn’t selling, but if you don’t sell then you don’t have a business.
If you can take content shortcuts that help you get to 85% done quickly, take them. Just remember to assess your risks first.
Got an eBook? If not, consider that if you’re going to spend loads of time and money (because you will) creating one, why would you give it away?
The digital world is full of floaters: People who absorb a lot of things, but never want to take action on anything. People who take all the free stuff you’ll throw at them and never, ever buy from you.