A production calendar is the red pill that will wake you up into a harsh reality: One that quickly becomes a matrix of power.
Serendipity feels like stumbling onto a pile of rocks… that are actually diamonds! Here are three principles of serendipity you can put to work in your business publishing.
In this age of co-creation, you have to be SUPER careful about where you splash your amazing ideas. Here’s why: It makes you an open book for your competitors.
Populating a production calendar isn’t about just sitting in a room and dreaming up topics around which to manufacture content. All that will do is get you a bunch of things nobody cares about.
People who go into content production and publishing with their eyes open can mitigate the risks of much of the work — including burnout. But many YouTubers simply don’t.
The story of Giselle is a valuable publishing lesson about being yourself.