You wouldn’t treat your sales process with a cavalier attitude, so why do you treat your publishing with one? This article explores what that means.
If you do measure your content assets and your impact, then I hope that you are relating your sales back to the buyer journey: That’s where the $$ is.
Are you on social media? Do you need to be? It’s probably a question you haven’t asked yourself, but you ought to. This article shows you why.
They say that content is king, but that’s a lie. Distribution is king. You can have the most incredible content in the world but if nobody sees it? Problem.
When you use your personal preferences on which to base a decision that impacts the content you produce, you are not using your intuition. You are using bias.
If you were going to stop pushing messages into the world, what would you do instead? You’d have a conversation. This article shows you why it’s so important.