The right message is more important than your brand colours, images, or fonts. So why do people insist on doing the pretty stuff instead of the hard stuff? Here’s a story about the magic of doing it right.
A 10-point checklist about how to build a successful subscriber membership.
The curious thing about the internet is that it makes you forget that you actually have an audience.
Did you know that ugly websites tend to perform better than pretty ones? I know, it sounds ridiculous. That you can spend thousands of dollars on a beautiful, branded website, yet ugly ones work better. There are entire industries built on making websites look beautiful, but maybe they’re unnecessary. Of course, there is a special “kind” of […]
Today’s content lesson comes to you courtesy of the Queen Pixie’s deep love of Harry Potter. Have you read any of the Harry Potter books, or seen the films? One of the main characters in Harry Potter is a girl called Hermione Granger. She comes from a muggle (non-magic) family. It’s perhaps because she’s from a family of muggles that Hermione is […]