The Smart Law legal tech panel event was held at The Law Society of SA on 23 August 2016. Hosted by LexisNexis it was a sharp insight into the law’s future.
Content Strategy for Law Firms
Customer journey maps are an essential element of your law firm’s content strategy. We look at what they are, why you need one, and how to use it.
Does your law firm appeal to the Common Man? How do you know that you are hitting the mark and staying relevant? Simplify, simplify, simplify
In this article we look at seven ways to disrupt your law firm’s communication successfully. Many of them you can start doing today.
The holy grail of marketing is thought leadership. From a content strategy perspective, law thought leaders need three key things.
‘Tradition’ and ‘Innovation’: A common messaging battle for lawyers. If you are serious about driving innovation in your firm, stop fighting.