At the core of long-term sustainable growth, however, is a deep understanding of the customer’s user experience (UX. Read on to find out why.
What if the story you’ve been telling yourself, about how hard it is to create content in your business, is bullshit?
[ 5 minute read ] Choosing a vendor is a headache for any business. When you need a vendor who works in the creative industry, the difficulty increases tenfold. You’re no longer assessing their suitability based on empirical data – you move into the realm of the subjective quality of creative work. If you’re not a creative type, it can […]
Time to read: 11 minutes | Insight | Go back to the Post The secret to engaging writing is so simple you will laugh. And it’s not something you’ll easily find the internet talking about. While there are loads of people talking about customer experience, user experience, and communication tips, few talk about how to reorient a technical team. The answer is real […]
You run a tight ship and value the quality that you provide. So how do you deal with it when you boss wants to bring in a cheap contractor to do your marketing work? This article gives you some answers. SUMMARY Time to read Category 5 minutes Executive training TL;DR: Amateur content destroys brands Even great writers aren’t […]
If your investors are pressuring you to just output content, you don’t have to give up on the strategy. You can take the middle road.