Just because technology enables your marketing, remember it isn’t the only way to do things.
If you know who you’re writing to, then the correct audience will just find you. Going out hunting for “your tribe” is misleading and unnecessary.
David Brent is the perfect example of how you can fail to get the measure of your audience.
Ever wondered what a content strategist does? You’re not alone! Join us as we unpack the intricacies of each type of content strategist.