Being human is about having a human experience, and online it means to really connect to others. In Mike Michalowicz’s case, he tries to be a fan of his audience. But what does this really mean? And how do we spot human connection, really? Join us in this episode to find out.
In this first episode of the new Pixie Podcast, we talk to content strategist, Kris Mausser. It’s a deep-dive conversation that will really make you think.
Is reorienting your law firm’s content to be 100% customer-oriented too disruptive? For some firms it is. Learn how you can do it without disruption.
The CEO doesn’t need to be familiar with the entire scope of a content strategy project. Instead, you need to understand progress, results, and outcomes.
This article talks about why decision-making needs to be conscious in large digital projects. In it, we look at what can go wrong if you don’t address it early. And also why your company’s objections are imaginary. Before we get into this, it is important that you understand that redeveloping a website in a large corporation is […]
This case study is a real-life story from a recent job Brutal Pixie took on. It demonstrates why you need early management buy-in on all strategic work.