Ever wondered what a content strategist does? You’re not alone! Join us as we unpack the intricacies of each type of content strategist.
There is a simple way to calculate the customer focus of your content. This article explains how to work out your customer focus percentages. Read on »
Plain English contracts sound *amazing*. But just making the plain English version isn’t as simple as you think. It is in fact a paradox.
In this article we look at the challenges facing how you achieve your strategic objectives. Is it you? How you communicate? Or your board?
We decided Facebook is not a good cultural fit for us. When we communicated this to our customers, we received nothing but support.
You know you need your “why”. You know you need to tell stories. But HOW do you tell your brand story? What does it it even mean? Read on and find out.