“Marketing” isn’t selling, but if you don’t sell then you don’t have a business.
A true story about publishing the death of a celebrity, then realising that your information was wrong… plus how it was rescued. It wasn’t pretty.
The exclusions I’m talking about are the rules you establish that force you to exclude material from your publications. Whenever I suggest it, I often get a barrage of questions.
If you were going to stop pushing messages into the world, what would you do instead? You’d have a conversation. This article shows you why it’s so important.
The scope of law when it comes to content risk is one big, hairy beast. We look at why it’s so complex, and how to think about risks to your business.