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Attractive businesses are attractive for a reason. And yes, there are rules.
content
Drag your marketer out of publishing and put her in distribution instead
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Content marketing is equal parts publishing and distribution. You’ll run into trouble when you think that both functions fit the same role.
The devastatingly brilliant set of contrasts that is Denholm Reynholm
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The hilarious UK comedy character Denholm Reynholm is a study in contrasts. And, just like him, so is your strategic content activity. Read on!
Content shortcuts only lead to disaster if you do them badly
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If you can take content shortcuts that help you get to 85% done quickly, take them. Just remember to assess your risks first.
Your pretty new website might not perform as well as you imagine. Here’s why
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Did you know that ugly websites tend to perform better than pretty ones? I know, it sounds ridiculous. That you can spend thousands of dollars on a beautiful, branded website, yet ugly ones work better. There are entire industries built on making websites look beautiful, but maybe they’re unnecessary. Of course, there is a special “kind” of […]
3 Content lessons from Hermione Granger
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Today’s content lesson comes to you courtesy of the Queen Pixie’s deep love of Harry Potter. Have you read any of the Harry Potter books, or seen the films? One of the main characters in Harry Potter is a girl called Hermione Granger. She comes from a muggle (non-magic) family. It’s perhaps because she’s from a family of muggles that Hermione is […]