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Ned Kelly’s approach to the world is worth studying and applying to your business publishing.
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The one thing that makes your business immediately attractive
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Attractive businesses are attractive for a reason. And yes, there are rules.
Drag your marketer out of publishing and put her in distribution instead
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Content marketing is equal parts publishing and distribution. You’ll run into trouble when you think that both functions fit the same role.
The devastatingly brilliant set of contrasts that is Denholm Reynholm
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The hilarious UK comedy character Denholm Reynholm is a study in contrasts. And, just like him, so is your strategic content activity. Read on!
Content shortcuts only lead to disaster if you do them badly
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If you can take content shortcuts that help you get to 85% done quickly, take them. Just remember to assess your risks first.
Your pretty new website might not perform as well as you imagine. Here’s why
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Did you know that ugly websites tend to perform better than pretty ones? I know, it sounds ridiculous. That you can spend thousands of dollars on a beautiful, branded website, yet ugly ones work better. There are entire industries built on making websites look beautiful, but maybe they’re unnecessary. Of course, there is a special “kind” of […]