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Getting people to interview doesn’t mean that the tough work is in finding them. It’s in getting them to say ‘yes’.
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Are you as good a publisher as Ned Kelly was?
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Ned Kelly’s approach to the world is worth studying and applying to your business publishing.
The one thing that makes your business immediately attractive
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Attractive businesses are attractive for a reason. And yes, there are rules.
Drag your marketer out of publishing and put her in distribution instead
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Content marketing is equal parts publishing and distribution. You’ll run into trouble when you think that both functions fit the same role.
The devastatingly brilliant set of contrasts that is Denholm Reynholm
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The hilarious UK comedy character Denholm Reynholm is a study in contrasts. And, just like him, so is your strategic content activity. Read on!
Content shortcuts only lead to disaster if you do them badly
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If you can take content shortcuts that help you get to 85% done quickly, take them. Just remember to assess your risks first.