Taking the time every day to sit down and write your way through your clients’ problems can have the immense side-benefit of solving yours.
When a writer, or business, paints pictures for you that allow you to be in the same place as they are, that’s not writing: That’s telepathy. It’s as important in business as in fiction.
There is a simple way to calculate the customer focus of your content. This article explains how to work out your customer focus percentages. Read on »
Plain English contracts sound *amazing*. But just making the plain English version isn’t as simple as you think. It is in fact a paradox.
This article talks about why decision-making needs to be conscious in large digital projects. In it, we look at what can go wrong if you don’t address it early. And also why your company’s objections are imaginary. Before we get into this, it is important that you understand that redeveloping a website in a large corporation is […]
The key to great content online is keeping it short. This post gives you some guidelines on how to be brief without sacrificing your style.