If you manage to make yourself 1,000 fans, you probably only have 40 dedicated fans. All of your power is in those 40 people.
Most people see the gigantic world of “content” as an expense designed to get sales. Very few see it as just doing their goddamned jobs.
Crafting digital experiences that improve your law firm and make customers happy sounds like an epic task. It is, but it’s not hard. You can do it too.