In Neil Gaiman’s amazing illustrated fairystory Stardust, Tristran promises a girl that he’d bring her back a star, in exchange for whatever she’ll give him. It’s the perfect parable for what happens when reality hits.
publishing in professional services
Ned Kelly’s approach to the world is worth studying and applying to your business publishing.
Serendipity feels like stumbling onto a pile of rocks… that are actually diamonds! Here are three principles of serendipity you can put to work in your business publishing.
In this age of co-creation, you have to be SUPER careful about where you splash your amazing ideas. Here’s why: It makes you an open book for your competitors.
If your business doesn’t have publishing capability, aiming for volume is never a good idea. Not unless you’re willing to climb a very steep learning curve, and to neglect your core business.
Would you put everything out in public? Business publishing allows you to make your world visible, without becoming a fully open book. Here’s how.