“Marketing” isn’t selling, but if you don’t sell then you don’t have a business.
Did you know that ugly websites tend to perform better than pretty ones? I know, it sounds ridiculous. That you can spend thousands of dollars on a beautiful, branded website, yet ugly ones work better. There are entire industries built on making websites look beautiful, but maybe they’re unnecessary. Of course, there is a special “kind” of […]
Time to read: 4 minutes 50 seconds | Advocate | Go back to the Post Sales capabilities, that’s what your writers need! This, as strange as it sounds, is great advice. In this article we will look at why this counter-intuitive advice actually does make sense. You want your highly technical, capable writers to create engaging copy. But beyond writing training, you’re […]