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Why the greatest publishing lesson I ever learned came from the music industry

January 18, 2019 by Queen Pixie

The crowd at Wacken Open Air Festival in Germany, in 2013. Taken deep in-field, facing the stage. It shows a sea of arms reaching for the band on stage.

One of the most competitive industries in the world is the music industry. Which is why you should pay attention to today’s lesson about titles. You will learn something critical.

It’s all in a name. Isn’t it?

January 16, 2019 by Queen Pixie

Silver crown. Be nice to have a kingly title, wouldn't it?

If you’re going to name or title your business publication, it’s the kind of thing you don’t want to do at the beginning. This explores why.

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