Time to read: 4 minutes 50 seconds | Advocate | Go back to the Post Sales capabilities, that’s what your writers need! This, as strange as it sounds, is great advice. In this article we will look at why this counter‐intuitive advice actually does make sense. You want your highly technical, capable writers to create engaging copy. But beyond writing training, you’re […]
Time to read: 11 minutes | Insight | Go back to the Post The secret to engaging writing is so simple you will laugh. And it’s not something you’ll easily find the internet talking about. While there are loads of people talking about customer experience, user experience, and communication tips, few talk about how to reorient a technical team. The answer is real […]
The Blog Playbook for the Legal Profession tells you what to do, step‐by‐step, right from when your blog is just a sparkle in your eye. Should you order yours? Read on to find out.
In this article, you will learn how the context of the organisation in ISO 9001:2015 maps to your content strategy framework, and why it’s important.
There is a simple way to calculate the customer focus of your content. This article explains how to work out your customer focus percentages. Read on »
Download your free copy of the Content Strategy Risk Canvas, and learn how it works.