Did you know that ugly websites tend to perform better than pretty ones? I know, it sounds ridiculous. That you can spend thousands of dollars on a beautiful, branded website, yet ugly ones work better. There are entire industries built on making websites look beautiful, but maybe they’re unnecessary. Of course, there is a special “kind” of […]
The way to make your strategy fit well is not to take parts off the internet and apply them. We explain why cognitive bias may cause that method to fail.