You run a tight ship and value the quality that you provide. So how do you deal with it when you boss wants to bring in a cheap contractor to do your marketing work? This article gives you some answers. SUMMARY Time to read Category 5 minutes Executive training TL;DR: Amateur content destroys brands Even great writers aren’t […]
If your investors are pressuring you to just output content, you don’t have to give up on the strategy. You can take the middle road.
In this article we look at the challenges facing how you achieve your strategic objectives. Is it you? How you communicate? Or your board?
Value Stream Management helps us to identify where we are wasting effort, time, materials, money, people, and inventory. The tools, derived from manufacturing, are designed to add value at every step.
Assessing the value of your content is hard. This article responds to Gerry McGovern’s article about how content professionals are paid. Read on to see why.