Time to read: 4 minutes 50 seconds | Advocate | Go back to the Post Sales capabilities, that’s what your writers need! This, as strange as it sounds, is great advice. In this article we will look at why this counter‐intuitive advice actually does make sense. You want your highly technical, capable writers to create engaging copy. But beyond writing training, you’re […]
Time to read: 11 minutes | Insight | Go back to the Post The secret to engaging writing is so simple you will laugh. And it’s not something you’ll easily find the internet talking about. While there are loads of people talking about customer experience, user experience, and communication tips, few talk about how to reorient a technical team. The answer is real […]
There is a simple way to calculate the customer focus of your content. This article explains how to work out your customer focus percentages. Read on »
There are two very important cards that you need in your deck. These are (a) Style Guides, and (b) Tone of Voice Guides.
You have Homiolexigraphicophobia: A fear of writing similar words. Welcome to group therapy. By the end of our session, you will be cured. Read on.
Writing ‘About‘ pages on websites is hard work if you hate writing about yourself. Here are a few tips to get you thinking of new ways around it.