I recently read a terrible line about a book sale in the transcript of an interview.
‘It sold so well that it’s now out of print.’
You what, now?
The book sold so well that it’s now out of print?
I wonder who was in charge of that product line, then? Did they have any business sense?
See, the thing is that when products sell enormously well, businesses tend to keep them in circulation. There’s a reason why you can still buy Think and Grow Rich, despite it being a niche publication that first saw the light of day in about 1937.
Of course, my horror at this idiocy is tempered by the knowledge that sometimes only a single run is commissioned. If it sells out, then that’s it: And that’s much more likely to be what’s happened.
Nevertheless, selling out an entire run of a book is a good reason to run a second edition. The demand exists for it, no?
Also, the ‘book sale tip’ was put forward by someone who was done for fraud. So there’s also that. The person in question was Glen Turner, who built and ran multi-level marketing businesses in the 1960s, and who subsequently did time for pyramid selling.
I bring this to your attention, pixieling, because it was a throwaway line in a marketing education interview. It’s the kind of line that people take at face value. But it’s hiding a whole lot of something else going on. Successful works stay in print.
Challenging your own assumptions is critical if you’re going to achieve mastery in your content practise.
Without this capability, then you will never achieve the great heights of success unless it’s by accident.
You can progress mindfully towards those heights, however, if you have someone shining a light on them.
These emails is one torchbearer.
The other is a coach.
To discover the benefits of being coached like an athlete go to https://brutalpixie.aweb.page/content-athlete-coaching.
~ Leticia “lighting the fool’s way” Mooney