Josh Kaufman wrote, in The Personal MBA:
Consistency means delivering the same value over time.Josh Kaufman, The Personal MBA.
He went on to provide an example of one way failure to do so can damage a business. His example was Coke’s failure in the mid-1980s. In the ’80s, Coke changed the taste of the product. The result was a fast decline in sales. When they restored the formula, that decline was very quickly reversed.
If you haven’t read The Personal MBA, add it to your reading list. The truth is, you could pay for an MBA, or you could read Kaufman. I choose to read Kaufman. 😉
In any case, consistency is a critical element of value delivery. It’s business 101.
More to the point, this notion of consistency is everywhere.
It’s in the products that you buy on on a consistent and loyal basis, from that one car brand you keep going back to every five or ten years, to the milk you buy every few days.
It’s in the directors that you follow from film to film.
The bands you follow from album to album.
The thought leaders you follow from platform to platform.
The newspapers, magazines, journals, and websites you read on a daily basis.
Each one of them has something in its pocket that makes you keep going back, and it isn’t WHAT they do. It’s HOW they do it.
That how is the consistent quality of production.
Your mantra, every time you go to produce something needs to be: Boundaries, quality, consistency. Boundaries, quality, consistency.
It’s not as sexy as Om, and it doesn’t come with a set of yoga pants and community that eats spirulina. But it damn sure will make you more sales from the right people, more often. With continued application of the mantra, those people become fans.
The internet is filled with advice about creating fans and not customers. Actually creating fans isn’t that hard, provided you know what you’re delivering, and you’re willing not to compromise.
It’s exciting, to think about being so strong, isn’t it? Much of the time, your confidence comes from the decision to be confident.
Today’s story is that MissingLettr helps you to be consistent in your social media distribution, because it has a predefined, yearly schedule. Unlike other fun tools that I also love (like Buffer, as one example), MissingLettr doesn’t just schedule great social media posts, it creates them out of your existing assets.
Which means: You don’t have to keep creating them, or ‘buffering’ every single one of them. You can create the asset correctly — meaning, the right type of paragraphing and images — and it does all the work for you.
Once you set it, you can forget about it for the next 365 days.
The thing I love about it the most is that it does the re-surfacing of material for you. That’s one thing that many people forget to do, so over time the value of their content depreciates.
This MissingLettr deal that I’m offering will disappear, so if you want it, jump on it: https://goo.gl/joMYu4.
Or, you can get the free goodies by adding yourself to my daily emails: