An Ode to Buyer’s Regret

An Ode to Buyer’s Regret

An early morning bright and sunny
Saw me buying something funny
Research done and thinking through
I bought your service, well, I bought you.

The sale was fine, I felt real good
A walk in the park (or through the woods)
Guided by a bright and expert spark
The buying was easy, simple, fast.

But then I spent and it began
The long, cold silence of also-rans
The money left and then I worried
Not helped by my anxious flurry –

I sent off emails
I sent off texts
I called ‘most daily
To try and rest.

I don’t know why you disappeared
It was heaps of money, I know it cleared,
You took it fast, you took it clean
But now you’re starting to look quite mean.

Should I have bought?
Ought I have spent?
Buyer’s regret, you’re in my head!

If you’re like many service providers, you spend a lot of time destroying drag and friction in the purchasing and you forget completely about onboarding and communication afterwards. It’s endemic to the technology industry, where businesses in design, build, and technical skills (like SEO) are fast to take your cash and really slow to deliver anything.

Into that breach runs the mind of your client.

Your client’s mind will whisper nasty stories to them.

Eventually they begin to believe it.

So if you’re like the thousands of businesses who approach customers with trepidation, not knowing why they’re always so damned nasty, pay attention.

This is why: They have buyer’s regret.

The hilarious thing is that it is one of the simplest things to stop from growing.

Discover how you can improve your customers’ first impressions, and build loyalty almost without effort, by sending me a message at We’ll get together and I’ll help you zoom out.

~ Leticia “regret is a poison of the highest order” Mooney

Leticia Mooney

The Brutal Pixie is Leticia Mooney. Race: Eladrin, Class: Publisher. --- Leticia is Australia's foremost authority on publishing in a business context. She ghostwrites for, and advises, entrepreneurial individuals in the professional services.

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